Why SEO right now? – Search Engine Land

SEO has always been of great importance, but has sometimes lacked buy-in and visibility. But with the pandemic, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers.

Take e-commerce as an example: while digital participation has been growing steadily for years, the pandemic has forced people online. Last years growth was equal to the growth of the previous ten years!

Regardless of whether this is sustained, or if it normalizes in the coming months, companies have had no choice but to pay more attention to their digital presence, and how users find their site online. And unlike most digital marketing channels, SEO performance can be impacted by anyone in a company whose work touches the website, for better -or often for worse.

SEO practitioners’ goals are twofold: to capitalize on SEO opportunities and to minimize SEO risk. Read this guide from Conductor to learn more.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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