The editors at Solutions Review have spotlighted a new online learning platform for aspiring and professional marketers. These Digital Marketing Academy of Canada (DMCA) courses can be taken by anyone looking to improve, refine, or expand their marketing skills and expertise.
Marketing professionals are one of the most valuable resources in an organization’s continued success. However, as global markets and best practices continue to evolve, active and aspiring marketers alike need to be consistent about expanding their skills and expertise. It isn’t easy to do that in a vacuum, though, which is why the editors at Solutions Review are spotlighting the following courses and certifications offered by the Digital Marketing Academy of Canada (DMCA). The DMCA has helped nearly 20,000 students worldwide expand and improve their social media and marketing skills and impact their industry.
To help you take advantage of the learning opportunities at the DMCA, we’ve compiled summaries of the site’s two primary courses. Both courses are entirely on-demand and include support from a coach, step-by-step instructions, quizzes, and tests to help you practice your skills, and are designed to provide students with the practical skills you need.
Course Title: Digital & Social Media Marketing Fundamentals
OUR TAKE: Developed by active industry professionals, this part-time online course will provide you with an overview of the strategies and insights you need to succeed as a digital marketer.
Platform: Digital Marketing Academy of Canada
Description: This course goes beyond theory or “fluff” and focuses on providing its students with practical, real-world skills to make them work-ready upon completion. Topics covered include managing social media campaigns across platforms, understanding SEO, delivering memorable user experiences, and utilizing tools like big data, AI, chatbots, content marketing, and more. The course consists of over twenty hours of material divided across sixteen modules for digital and social media marketing, multiple quizzes, and a final assignment. Students will also have access to a dedicated Success Coach who can provide additional support during the course.
Course Title: Facebook & Instagram Marketing Crash Course
OUR TAKE: Continue to develop your social media marketing expertise with this 10-hour online course that covers Facebook and Instagram marketing fundamentals, including ad campaigns, performance metrics, campaign creation, and more.
Platform: Digital Marketing Academy of Canada
Description: Facebook and Instagram are two of the most significant social media platforms and have an active user base that’s approaching three billion. With this part-time, entry-level, and online course, marketers of all experience levels can fine-tune their skills and become experts in creating marketing strategies, defining social media marketing goals, monitoring campaign performance and analytics, running ad campaigns, and more. The course consists of five lessons and two quizzes and uses a self-paced structure so students can complete the course on their terms.
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